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Higher Taste, Tofurky co-creator launches new line of specialty frozen burritos

Cornelius, Oregon and Portland, Oregon - April 8, 2021

Higher Taste, Oregon’s premiere fresh natural foods company has recently entered the national market with a brand new selection of delectable half-pound artisan burritos. Crafted by
Chef Hans Wrobel, a renowned pioneer in the vegan and vegetarian food industry, Higher Taste’s newest burritos are the very first offering from the family owned company created specifically for the frozen food section.  Everything is prepared fresh at their newly designed 17,000 sq. ft. headquarters in Cornelius, Oregon. “By using our special small batch cooking method we’re able to produce the same artisan quality and gourmet flavor our fresh refrigerated foods provide, but on a sustainable nationwide scale,” says co-founder Rhonda Wrobel.

“Our burritos are made from the finest locally-sourced ingredients and combined to perfection... savory slow cooked pinto beans, oven roasted potatoes and tofu, sautéed vegetables, steamed rice, seasoned soy curls, and zesty, melty vegan & veg cheese all wrapped up in fresh, fluffy wheat tortillas," remarked Hans. His five latest creations are: the
Vegan Breakfast Burrito, Vegan Fiesta Fajita Burrito, Vegan Bean & Cheese, Breakfast Wrap, and the original Bean & Cheese Burrito.  

GTFO it’s Vegan’, the largest online vegan grocery store says “By far the best vegan burritos we have tried!”

Established in 1987 in
Portland, Oregon, Higher Taste’s ingenious and tempting meat-free creations like the ‘Happy Hoagies’, ‘Buzzitos’, and ‘Hanzi’s Famous Salads’ have become a celebrated ‘grab and go’ favorite throughout the Pacific Northwest and beyond. In 1995, Hans collaborated with Seth Tibbott of Turtle Island Foods to conceptualize and market their unique creation, The Original Tofurky Roast. This game-changing “meat alternative” has been featured everywhere from The Wall Street Journal to the The History Channel and become the foundation of the modern plant-based food industry the world over.

“Hans Wrobel is one of the most authentic, innovative and dynamic pioneer/chefs of plant based foods in the history of the movement. I have yet to taste a Higher Taste product that wasn’t exceptional and the newest frozen burritos continue that tradition of mind blowing excellence.” - Seth Tibbott (Tofurky’s founder, CEO and Author)

The latest assortment of frozen burritos exemplify Higher Taste’s enduring dedication to creating uniquely delicious, healthy, and satisfying natural foods that everyone can enjoy.


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